In 2023, one of GoBeauty Studios’ spaces at 37-A Harmatna Street in Kyiv officially transitioned to franchise management. For some, this might sound like a major change, but for beauty professionals and their clients everything remained familiar: the same cozy corridor, the same rooms, and the same “come in and work” format—where utility bills, maintenance, and safety are handled not by the professional, but by the team behind the location.
The location where a beauty professional’s stability begins
GoBeauty Studios on Harmatna 37-A is one of the network’s early locations. It opened its doors in September 2020 and quickly became a “home” for nail technicians, hairdressers, cosmetologists, and lash makers. The space includes eight private rooms, each set up for an independent specialist: a workstation, a sink (where needed), basic furniture, and the ability to build your own mini-brand within your room. A short video tour of the studio is available on YouTube.
The building has a convenient location: nearby residential buildings, a steady flow of potential clients, and easy transport connections. Because of this, professionals don’t “sit in a vacuum”—they benefit from consistent foot traffic from people looking for cosmetologists, massage therapists, manicure specialists, or hairdressers in the area where they live and work.
The franchise transition in 2023: what changed
In 2023, the Harmatna location became a franchise—meaning it moved under the management of a local partner operating according to GoBeauty Studios standards. Essentially, the “behind-the-scenes” owner of the processes changed, but the format for professionals did not.
What stayed the same:
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the “private room” model assigned to a specific professional;
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requirements for cleanliness, safety, and the technical condition of the rooms;
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a professional atmosphere where everyone around you is also a beauty professional, not random neighbors in a business center.
The franchise partner received detailed operating standards from the network, while professionals gained a stronger sense of stability: the brand they chose years ago didn’t disappear—there is simply a local owner on-site who can respond faster to day-to-day questions, small operational tasks, and the development of this specific location.
A work format you don’t need to “build from scratch”
GoBeauty Studios on Harmatna operates as a beauty co-working space with private rooms. This means a professional:
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rents their own space, not just a chair in someone else’s salon;
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works under their own name and pricing, building a personal brand;
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manages client bookings, schedule, and service—without worrying about legal and administrative facility matters, lease issues, and similar concerns.
Why Harmatna 37-A is a stable, reliable partner for beauty professionals
The location is equipped with video surveillance and security—important both for professionals who leave supplies and equipment in the studio and for clients who come in the evening.
The standard comfort package includes:
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reliable high-speed internet for online booking, social media, and payments;
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shared areas where you can grab a coffee and take a break between clients;
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clear rules for using the space that support order and mutual respect.
Why Harmatna 37-A is set up for continued growth
GoBeauty Studios at 37-A Harmatna Street, under franchise management, continues to operate in the same format people love: private rooms, a professional community, a sense of safety, and belonging to a strong brand.
GoBeauty Studios is a strong example of how franchising doesn’t have to destroy an idea—on the contrary, it can help it take root, become more resilient, and get closer to every beauty professional who simply wants to work comfortably in their own well-organized space.
