{"id":1616,"date":"2026-01-09T22:34:06","date_gmt":"2026-01-09T19:34:06","guid":{"rendered":"https:\/\/gobeautystudios.com\/eng\/?page_id=1616"},"modified":"2026-01-09T22:34:06","modified_gmt":"2026-01-09T19:34:06","slug":"the-first-gobeauty-studios-franchise-location-on-harmatna-street-37-a-preserving-its-dna","status":"publish","type":"page","link":"https:\/\/gobeautystudios.com\/eng\/the-first-gobeauty-studios-franchise-location-on-harmatna-street-37-a-preserving-its-dna\/","title":{"rendered":"The first GoBeauty Studios franchise location on Harmatna Street, 37-A \u2014 preserving its DNA"},"content":{"rendered":"

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In 2023, one of GoBeauty Studios\u2019 spaces<\/a> at 37-A Harmatna Street in Kyiv<\/strong> officially transitioned to franchise management. For some, this might sound like a major change, but for beauty professionals and their clients everything remained familiar: the same cozy corridor, the same rooms, and the same \u201ccome in and work\u201d format\u2014where utility bills, maintenance, and safety are handled not by the professional, but by the team behind the location.<\/p>\n

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The location where a beauty professional\u2019s stability begins<\/h3>\n

GoBeauty Studios on Harmatna 37-A is one of the network\u2019s early locations. It opened its doors in September 2020<\/strong> and quickly became a \u201chome\u201d for nail technicians, hairdressers, cosmetologists, and lash makers. The space includes eight private rooms<\/strong>, each set up for an independent specialist: a workstation, a sink (where needed), basic furniture, and the ability to build your own mini-brand within your room. A short video tour of the studio is available on YouTube<\/a>.<\/p>\n

The building has a convenient location: nearby residential buildings, a steady flow of potential clients, and easy transport connections. Because of this, professionals don\u2019t \u201csit in a vacuum\u201d\u2014they benefit from consistent foot traffic from people looking for cosmetologists, massage therapists, manicure specialists, or hairdressers in the area where they live and work.<\/p>\n

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The franchise transition in 2023: what changed<\/h3>\n

In 2023, the Harmatna location became a franchise\u2014meaning it moved under the management of a local partner operating according to GoBeauty Studios standards. Essentially, the \u201cbehind-the-scenes\u201d owner of the processes changed, but the format for professionals did not.<\/p>\n

What stayed the same:<\/strong><\/p>\n